Last week before I spoke to a sold out crowd in Rotterdam, Jody Koehler of Coopr sat down to interview me.

I talked about how I firmly believe every company, organization and individual has a story to tell and that content is how you tell that story to the world.

Want to learn more about how to begin using content in your marketing mix? Want to learn how to develop a content strategy that will get you results?

Easiest way may be to read mine and Ann Handley's book Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business. (affiliate link) 

It makes a great holiday gift :)