The latest mind bending marketing campaign that I'm involved with at Campfire went live this week and I hope you'll check it out. Discovery Channel wanted something to raise awareness and interest in Season 2 of The Colony, so we thought we'd play up the fictional viral outbreak leading up to the premiere on Tuesday, July 27th at 10 pm.

Of course we wanted to do this in a way that was logical and realistically how we believe something like this would play out if it were to happen in today's connected world.

Watch the video below and then Join The Colony.