Today there will be pranks of all sorts played out in elementary school hallways, college campuses and of course online. Anything you read or see today could be a prank. The best ones are just believable enough to make you stop and question them. It is an art I've never mastered, but my friends at Zug sure have. Last night I spoke to a blending of two classes at Boston University. It was fun, but I have to say that out of all the colleges I've spoken at recently these were the most unengaged students of the lot. Might of had something to do with it being a night class. I remember never much liking those when I was in school. Maybe what I was talking about just wasn't of interest. Who knows.

Another interview I gave at SXSW has gone up on The Engaged Consumer blog. I haven't listened to it yet, but I remember it going pretty well out in the busy hallway of the convention center.

Today my day includes meeting with my accountant and wishing Brogan a happy "birthday." I've also got a few other little things I want to take care of and of course The Advance Guard has some things cooking that I'm excited about. Tonight Dylan has his first outdoor lacrosse practice of the year and I'm looking forward to that in a big way.

It is a new month. I just flipped over my calendar. The title for the month is Play With Emotion. I like that. I think I'll make sure I do that.